Education Strategies in Campus Areas
University campuses are excellent locations to implement pedestrian and bicycle safety education programs. Education programs can include distribution of safety brochures, offering classroom lessons, implementing media campaigns, conducting driver training, and taking other actions. For more detail about general pedestrian and bicycle safety education strategies, see the Education page.
Among universities, the most common types of education strategies include hosting pedestrian and bicycle safety websites and producing pedestrian and bicycle safety materials, including brochures, handbooks, and wallet cards. Universities have also recommended or implemented a number of other innovative education strategies, including:
- Incorporate pedestrian and bicycle safety messages and materials into orientation activities at the beginning of the school year (University of Arizona; University of California, San Diego; University of California, Berkeley; University of Illinois, Urbana-Champaign; University of Maryland, College Park; Clemson University)
- Work with local bicycle organizations to offer on-road bicycle safety training (University of Arizona; University of California, Berkeley; University of California, Santa Cruz; University of Illinois, Urbana-Champaign; University of North Carolina-Greensboro)
- Offer a bicycle safety course for credit (Portland State University)
- Offer bicycle maintenance and repair classes (University of California, Davis; University of Utah)
- Distribute bicycle lights along with other bicycle safety materials (University of Illinois, Urbana-Champaign)
- Create a bicycle ambassador program to exemplify safe cycling and distribute bicycle safety materials (East Carolina University)
- Distribute a local bicycle map that includes bicycle safety and security tips (University of California, Davis; University of Illinois, Urbana-Champaign; East Carolina University)
- Conduct a pedestrian and bicycle safety campaign through newspaper and radio announcements (University of California, Berkeley; Yale; University of Illinois, Urbana-Champaign)
- Conduct a pedestrian and bicycle safety campaign through social media (University of Illinois, Urbana-Champaign)
- Encourage students and other citizens to report unsafe pedestrian conditions to a website or phone hotline (Wake Forest University)
Most current university education strategies focus more on bicycle safety than pedestrian safety. Further, materials are often oriented toward improving bicyclist behavior rather than motorist behavior around bicyclists. This suggests that there may be opportunities to increase education related to pedestrian safety and also to expand educational efforts that target drivers to travel at safe speeds, yield to pedestrians in crosswalks, and pass bicyclists slowly and at an appropriate distance. Students, especially, are at an impressionable age and life stage for developing safe travel habits.
The PBIC Summary of Campus Pedestrian and Bicycle Plans and Studies spreadsheet provides more details about which universities have recommended these specific strategies.