Effective Communication Message Strategy for Enhancing Traffic Safety in Fresno County: The Role of Time Horizon, Regulatory Focus, and Perceived Personal Control
Source: Mineta Transportation Institute
Examines the role of perceived personal control on drivers' and pedestrians' behavioral intentions to adopt safe transportation practices in Fresno County CA, finding that messages which use time-expansive and promotion-focused framing seem to be more effective at inducing intentions to walk and drive safely.
