Feasibility of Demand Incentives for Non-Motorized Travel
Source: Federal Highway Administration
The analysis is based on extensive attitudinal surveys conducted in five locations across the U.S. Perception models are developed to indentify underlying consumer perception of the transportation services offered by walking, bicycling, auto, and transit. Subsequently, preference models are developed to identify the relative importance of each underlying dimension. Consumers' preferences are compared to their actual choice. Costs and benefits of improving the infrastructure for walking and bicycling are identified, and a methodology for their estimation is presented.
