How to enhance WALking and CYcliNG instead of shorter car trips and to make these modes safer (WALCYNG)
Source: Department of Traffic Planning and Engineering, University of Lund, Sweden
The purpose of WALCYNG is to sort out conditions and measures which may contribute in replacing short car trips with walking andcycling.WALCYNG applies a Marketing Model. The goal is to show how short car trips should be replaced by walking and cycling with the help of marketing instruments.
The project outcome is aiming at three groups:
- Road users who could replace their short car trips
- Employers who could both support and benefit from the desired modal change among their employees.
- Authorities and decision makers who can influence on modal split by changing frame conditions.
