Field Evaluation of Experimental "In-Street" Yield to Pedestrian Signs in Madison, Wisconsin
Source: Federal Highway Administration
The City of Madison Traffic Engineering Division requested and received approval in 1997 from the Federal Highway Administration to experiment with regulatory in-street "Yield to Pedestrians" signs at selected marked crosswalk locations. The experiment began in the spring of 1998. The goal of the experiment was to evaluate the effectiveness of the sign to positively
change motorist behavior with respect to yielding to pedestrians at crosswalks. The signs were mounted in the street on flexible post assemblies which were designed to fold down upon impact and then right itself and reorient to traffic afterwards. The desired effect of these signs was to
increase driver compliance with Wisconsin's pedestrian rights laws.
